Andrew set up Fluid World in 2008, with extensive knowledge and contacts in the industry he created a forward thinking dynamic brand management agency.

Claire joined Fluid World in 2008 and works closely with Sarah and Andrew to support them in growing our brands and targeting new opportunities.

Charlotte has been in the licensing industry for over seven years, she works alongside Sarah, building the licensing programmes across all of our brands.

Caroline has over four years experience in graphic design and licensing. She deals directly with licensees to design innovative products across all of our brands.

Alisha looks after the day to contact with licensees across all brands, she also supports Sian and Caroline on the creative side.