Andrew set up Fluid World in 2008, with extensive knowledge and contacts in the industry he created a forward thinking dynamic brand management agency.

With over 8 years experience in the Industry, Sarah heads up the London office and our licensing programmes across all brands.

Charlotte has been in the licensing industry for over seven years, she works alongside Sarah, building the licensing programmes across all of our brands.

With over five years experience in licensing, Sian manages our product development team and works closely with licensors, licensees and retailers to develop product ranges.

Caroline has over four years experience in graphic design and licensing. She deals directly with licensees to design innovative products across all of our brands.

Claire joined Fluid World in 2008 and works closely with Sarah and Andrew to support them in growing our brands and targeting new opportunities.

Alisha looks after the day to contact with licensees across all brands, she also supports Sian and Caroline on the creative side.