Andrew set up Fluid World in 2008, with extensive knowledge and contacts in the industry he created a forward thinking dynamic brand management agency.

Claire joined Fluid World in 2008 and works closely with Sarah and Andrew to support them in growing our brands and targeting new opportunities.

Charlotte has been in the licensing industry for over seven years, she manages the licensing programmes across all of our brands.

Caroline works on the product development team, she deals directly with licensees to design innovative products across all of our brands.

Eszter works on the product development team with Caroline. She deals directly with licensees to design innovative products across all of our brands.

Ellie-Rose looks after the day to day contact with licensees across all brands. She supports Charlotte on the commercial team. She also supports Caroline and Eszter on the creative team.