Andrew set up Fluid World in 2008, with extensive knowledge and contacts in the industry he created a forward thinking dynamic brand management agency.

Claire joined Fluid World in 2008 and works closely with Sarah and Andrew to support them in growing our brands and targeting new opportunities.

Charlotte has been in the licensing industry for over seven years, she manages the licensing programmes across all of our brands.

Caroline works on the product development team, she deals directly with licensees to design innovative products across all of our brands.

Alisha works across both product development and licensing, dealing directly with licensees across both creative and commercial matters.

Ellie-Rose looks after the day to day contact with licensees across all brands. She also supports Caroline and Alisha on the creative team.