Specialist Kawaii retailer, Artbox, hosted a Pusheen takeover in its Covent Garden store from 2nd-3rd June. Exclusive Pusheen enamel pins were available as well as a boutique, fun photos and prizes. The event followed the success of the ARTBOX X Pusheen collaboration at Comic Con. Fans flooded to the Pusheen stall within the first few hours which indicated Pusheen was high priority for fans! Kawaii blogger Nicolette said “It was a Pusheen fan’s dream”.