STORM MODEL MANAGEMENT is delighted to announce a licensing collaboration between Jourdan Dunn and Fluid World - who will develop two clothing collections for the international super model. This will be the first licensing deal for Jourdan, who has held long term ambitions to design clothing for children and young adults.
Independent brand licensing agency Fluid World successfully launched the Hello Kitty brand in the UK and have vast experience in managing the growth of brands into various categories. Fluid World will be the perfect partner to launch Jourdan’s vision of a stylish clothing collection for kids and young adults, and will be seeking an international retail partner to support the development, production and marketing for this exciting project.
The collection will include; jeans, jackets, basic t-shirts, leggings, jumpers and fashion accessories. Designed by Jourdan herself the extensive collection will fulfill increasing consumer demand for cool clothes for kids and young adults with premium designer style, but will retail at prices which will appeal to a broader audience.
Andrew Lane, CEO of Fluid World, says: “Jourdan Dunn is a fashion icon who sets trends and influences style. I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience.”
Jourdan Dunn is one of the most exciting and established fashion models of her generation. Her extremely successful career, extending across Europe and the US, has seen her collaborate with numerous high profile fashion designers as well as being named Model of the Year in 2014. Jourdan has always had a passion for design and her particular interest in children’s wear was ignited after giving birth to her son Riley five years ago. She says “I love kid’s clothes and have been obsessed with them ever since my son was born. Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son Riley. I am thrilled to be working with Fluid World, and I am looking forward to developing my own collection and turning my ideas into reality.”